I'm in a small rural market. We have somewhere around 2249 active residential (including mobiles on rented land) listings today. Despite all the products available these day, most residential listings are still without Virtual Tour. In fact, there are only 509 listings with a Virtual Tour of some kind. WHY???
Of course, it makes it so much easier for us to fetch those expired listings if they didn't have a Virtual Tour provided by their previous agent. Buyers will spend more time looking at a listing if it has a Virtual Tour. Buyers might not even click on a listing that doesn't have one. It's easy for us to make the case as to why we are the agents to work with.
Yes, there are listings where a Virtual Tour can backfire. We have one of those: overgrown courtyard, interior needs serious cosmetic work. We're not able to get a hold of the seller to get written confirmation to hire someone to fix up the place. Soooo, we do not have a Virtual Tour on that property. Other than that, all our listings have a tour. It's standard these days, or is it?

