Highlands County Talk

I just received this from Heartland National Bank (Highlands County, FL):

January 7, 2008

Owner Occupied                                                         Investment Property

30 year fixed                5.875%                                    30 year fixed    6.625%

15 year fixed                5.500%                                    15 year fixed    6.375%

•·        Free prequalification

•·        Loan approvals within 24 hours

•·        Underwriting decisions are made locally

•·        Stress-free, hassle-free, in-house loan process from application through closing

•·        Fixed, Adjustable and Bridge loan products

•·        Up to 100% financing on primary purchases

•·        Current rate, terms and closing cost estimate provided same day

Contact Information

            Residential Loans

                        Melissa Stanley                        

                        Steve Scheck                          

            Commercial Real Estate Loans

                        William Allbritton                        

                        Jim Belflower                           

320 U.S. Highway 27 North, Sebring, Florida 33870   (863) 386-1300 Fax (863) 386-1302

www.heartlandnb.com

This article was originally posted on http://sebring.activerain.com/

Ever heard this agent brag "Yeah,..........I got $15.4 million in volume!" Wow! That's a lot, isn't it? You must be a successful agent,....the #1 lister in your area.

What does it really mean? It don't mean a thing! I simply means you have 15.4 million worth of listings. It's not $15.4 million in your pocket, it's not $15.4 million on your SALES record.

What I'm trying to say is: listings are liabilities, they are NOT assets. When looking at the number of expired listings each day (in my market), I would say "listings are liabilities and the vast majority of them are doomed from the get-go". I mail expired listings and I take a good look at those properties each and every day. Most of what expires is absolutely beyond belief! When I then look at comps down the street and what they have sold for I can't help but think the listing agent must have pulled the listing price out of a fortune cookie instead of doing a proper CMA. However, I'm sure those agents volumes look impressive and they have a print out hanging somehwere in their cubicle.

Andrea Mills - "Listings are Liabilities, not assets" Copyright 2008 *All Rights Reserved

This article was originally posted on http://sebring.activerain.com/