Naturally, they want their agent to sell their home at the highest price possible, in the shortest amount of time and with the least inconvenience to them. That isn't hard to figure out!
I find that when meeting with sellers who's listing has expired, their #1 complaint isn't so much the fact that their home didn't sell. They know the market is down and is going "downer" in many areas. They can see all the other yard signs in their area and they also see how few of them have "sale pending" signs on them. It seems that lack of communication from their agent is their #1 complaint.
How hard can it be to keep a seller in the loop? With almost everyone having an email address nowadays, it's a breeze to do a neighborhood market snapshot once a week and email it to them along with an update on activity on the listing. If there was no activity - for cryin' out loud, they want to know! Follow up with a phone call on Monday "Did you receive my market update for last week? Do you have any questions? Did you notice how many homes had price adjustments? No, we didn't have any phone calls or email inquiries about your listing. Btw, how was your daugther's softball tournament last Saturday? Did they do well?
Keeping your sellers up to date on market changes has tremendous benefits: They can see first hand how their home ranks among its competition and they will be more willing to talk about a price adjustment when the time comes. They will also see that you actually care about them and their property, they will see that you are on top of things! They will appreciate your weekly phone calls and they will not tell you:
"YOU NEVER CALLED US AND NOW YOU WANT US TO EXTEND THE LISTING PERIOD? NO THANKS!"
Sellers want to hear from their agents. Sellers want to know how the market is doing. Sellers want to know if they should adjust the price (even if they don't adjust it, they still want to know whether or not they should).
Andrea Mills - "What Sellers Want" Copyright 2008 *All Rights Reserved
This article was originally posted on http://sebring.activerain.com/



